Insights / Campaign links
Create a separate trackable URL + QR code per physical or marketing placement — box insert, retail display, print ad — so Analytics can tell you which placement drove each scan, not just that it was "a QR scan".
New campaign link
Same product page, same scan infrastructure — just a campaign tag baked into the URL.
Shown in analytics — name it after the placement, e.g. "Box insert" or "IFA 2027 booth".
Active campaign link limit reached (5/5 on Starter) — upgrade your plan or deactivate an existing link to create a new one.
Each campaign link counts against your plan's active-link limit (separate from the QR/card-production quota). Upgrade for more.
Your trackable link
lumen.idrune.com/aria-500?campaign=summer-print-2026
Print-ready QR for this campaign. Scans resolve to the same Aria 500 product page — analytics just records the campaign tag along the way.
This is a new QR code for a new print run. It can't retroactively tag units already printed or shipped — a physical tag's QR code is fixed once printed. Scans of existing untagged codes keep appearing under "No campaign" in Analytics.
Active campaign links · 4
4/5 usedBox insert — Aria 500
Packaginglumen.idrune.com/aria-500?campaign=box-insert-2026
486
scans
Retail display — Aria 500
In-storelumen.idrune.com/aria-500?campaign=retail-display-2026
312
scans
Summer 2026 print ad — Aria 500
Printlumen.idrune.com/aria-500?campaign=summer-print-2026
158
scans
Launch newsletter — Nimbus X2
Digitallumen.idrune.com/nimbus-x2?campaign=launch-email-2026
94
scans
No campaign links match this filter.
Scans without a campaign tag (e.g. the standard QR printed on the product itself) are reported as "No campaign" in Analytics → By campaign.